Tuesday, September 13, 2011
Kashi Serves Up "All-Natural" GMO Soy, Corn and Sugar
Kashi products have been labeled "all-natural" and/or containing "nothing artificial" since 1999, but in reality there are many unnaturally processed, synthetic and GMO ingredients in their products. Kashi senior nutritionist and healthy lifestyle expert, Jeff Johnson, said that the company stands by it's claims. He said, "Kashi provides comprehensive information about our foods to enable people to make well-informed decisions. We stand behind our advertising and labeling practices." Those same advertising and labeling practices that prompted a class action lawsuit by consumers. The suit claims that Kashi products aim to take advantage of a booming market for natural foods and beverages - a market that is growing by leaps and bounds.
The FDA, which regulates the labeling of packaged foods, currently has not defined the term "natural", but it has said that a product is not natural if it contains synthetic or artifical ingredients. I honestly don't know how much more "unnatural" GMO soy can be??? Which leads me to ask, "Mr. Johnson - what part of synthetic and artificial do you not understand?"
Another thing that greatly concerns me is that Kashi has a campaign directed at kids through parents, who not knowing any better, are purchasing these Frankenfoods for their kids. These parents have been led to believe that they are purchasing healthier items for their children when in reality they are paying more money for the same garbage in different packaging. On Kashi's home page there is a large block of text that states - "Want to help your kids eat better? We want to help. Explore our Kid-friendly top-10 favorites and get tips on serving your family good-for-you foods." Well, if GMO sugar, GMO corn and GMO soy are healthier, than Kashi just might be on to something...
This post was shared at Traditional Tuesdays and Real Food Wednesday.